THE APPCOLLECTIVE
An interactive field exercise · 2026
A special BFCM edition

The BFCMWar Room.

You're running a Shopify app business. Black Friday is approaching. You have a few important decisions left. What would you do?

06 decisionsOne unexpected problemA plan you can take with you
Until Black Friday
31
days remaining
01 / Choose your track

What does your app help merchants do?

Pick the closest fit. Your decisions will stay the same, but the final recommendations will speak to your type of app.

About 3 minutes · No email required · Nothing submitted or tracked.
Your progress is saved in this browser while you play.
BFCM / DECISION SERIES01 of 06
INCOMING / AN UNEXPECTED PROBLEM
DECISION 01

Mission complete

0 / 18Decision score
02 / Your readiness report

The signals

This is a directional exercise, not a prediction of revenue or BFCM performance. It's a useful way to choose where to spend the next few hours.

A move for your app category

03 / Your next moves

Your 3-move plan

Your lowest-scoring decisions go first. Check off each task as you complete it. This list stays saved in your browser.

0 of 3 completed
04 / An extra tool

The message studio

One more thing to take with you. Pick a channel, edit the draft, and give it your app's specific details before sending.

Make the details specific. Don't claim a result you can't verify.