A Shopify Marketing Agency for Shopify apps

We Help Shopify Apps Get Discovered, Chosen, and Loved

Having a great product is just the beginning. With thousands of apps in the Shopify App Store, standing out takes more than features. It takes storytelling, strategy, and a deep understanding of the Shopify ecosystem.

We work with top Shopify apps to build marketing strategies that speak directly to merchants, turning awareness into installs, and installs into loyal users.

Whether you’re launching or scaling, we help you connect with the right audience at every stage of the buyer journey.

Let's Talk About Your Growth

Services Built for App Founders

App Visibility & Discovery

Get your app in front of the right merchants. Most app founders struggle with discoverability—even great apps get lost in the Shopify App Store. We combine App Store Optimization and strategic paid advertising to make sure merchants searching for solutions like yours actually find you.

What's included:

Competitive landscape mapping and keyword strategy
Optimized listing copy, titles, and subtitles
Image gallery storytelling that drives installs
Shopify Ads campaign setup and management
Keyword targeting and bid optimization
Monthly performance reporting and revenue tracking

Customer Retention & Revenue Growth

Turn one-time installs into loyal, paying customers. Getting merchants to install your app is just the beginning. The real revenue comes from keeping them engaged and subscribed. We build email sequences and in-app messaging that keep your app top-of-mind and reduce churn.

What's included:

Welcome series that drives activation
Abandoned cart and feature adoption sequences
Customer win-back and retention campaigns
In-app messaging strategy and copy
Engagement audit and optimization recommendations
Ongoing campaign management and A/B testing

Content & Marketing Strategy

Build the foundation that makes everything else work. Without a solid strategy, your marketing efforts scatter in different directions. We audit your current program, identify quick wins, and create a roadmap that aligns all your marketing activities with your acquisition and retention goals.

What's included:

Comprehensive marketing audit and competitive analysis
Goal-aligned marketing strategy and roadmap
Weekly or monthly strategic consulting
In-house team extension and execution support
Performance tracking and optimization recommendations
Quarterly strategy reviews and adjustments

Content Creation & Distribution

Get found by merchants searching for solutions. Blog posts and videos that rank in search are your silent sales team. We create search-optimized content that answers merchant questions, builds trust, and drives organic traffic to your app listing.

What's included:

Content strategy tied to your acquisition goals
SEO-optimized blog writing (merchant-focused topics)
YouTube and Google-optimized video scripts
Content calendar and publishing schedule
Keyword research and intent mapping
Performance tracking and content optimization

Content Marketing

We craft content strategies and production that turns your app’s features into merchant friendly stories that get found and convert. This includes a clear content plan tied to your acquisition goals, plus done for you blog writing and video script writing. For blogs, we focus on search driven topics merchants actually type, with tight structure and keywords that match intent. For video, we build scripts that hook fast, explain the value in plain language, and get discovered on YouTube and Google for installs.

Don't see what you are looking for listed above? We work with you on a consulting basis as well. Sometimes your needs are just for strategic guidance. Book a one hour pick my brain consulting session below! Or Contact us to discuss your specific needs.

Causeway305

Pick my brain

$300

Over a couple of sessions, Deb helped me develop a marketing strategy for my Shopify app. It's been so helpful to get her perspective on where we are in the growth curve and how to prioritize effort at each stage.

Cam Balzer, Even Better

She gave me great ideas that would take months of research on my part. She is very detail oriented and knows her subject super well. You can see that she loves what she does and this is why she is great at it.

Can Gulec

Deb Mecca absolutely crushed it on our Shopify app listings. Installs are up, and listings look sharp as hell now.
She didn’t just tweak some copy and call it a day. She wrote copy that makes sense, and creative directed my designer through the whole screenshot redesign.

Kurt Elster, Ethercycle

In a short amount of time, she gave me crucial tips that would have taken months, if not years, to find out on my own. Since then, I have seen results with Shopify App Store Ads, which is a channel I thought I would never be able to use.

Tobechukwu Osakwe, Regios Software

Deb has been instrumental in our growth this year! We wanted to leverage app store ads as a growth channel. In the last 6 months, she did a great job in scaling up ROI along with spend. We get monthly reports and summaries, and she takes the time to chat with us about what we should be thinking about next. Most importantly to me, Deb doesn't try to over or undersell anything. She's honest & if there's something we shouldn't be worried about, she'll just say it so.

Sandesh, Artos Software

Who We Are For

We’re for Shopify Apps. Period.
We work exclusively with Shopify Partners building apps for Shopify merchants, no exceptions. This focus means we understand your challenges, your audience, and how to help you grow in a crowded marketplace.

We’re not just a service provider, we’re a strategic partner. That means we bring our expertise to the table and ask you to bring your trust. We’ll handle the marketing; you keep building an amazing product.

We do ask for one thing: that you’re engaged, responsive, and ready to collaborate. Great results come from great communication.

If that sounds like you, let’s talk.

Let's Chat!

Join The App Collective Newsletter

The App Collective is a weekly newsletter dedicated to Shopify app marketing professionals. Curated by industry insider Deborah Mecca, each issue delivers practical strategies, insights, and inspiration to help app founders and marketers grow smarter and faster in the Shopify ecosystem. From deep dives on launch tactics to expert takes on app store optimization and retention, The App Collective is your go-to resource for staying ahead in a competitive marketplace.