The Shopify app marketing agency to help apps get discovered, chosen and loved

If you're looking for a Shopify app marketing agency, you've come to the right place. Having a great product is just the beginning. With thousands of apps in the Shopify App Store, standing out takes more than features. It takes knowing how merchants shop for apps, what makes them trust an install, and how to turn that into positioning, messaging, and marketing that actually converts.

›
LET'S TALK ABOUT YOUR GROWTH

App Store Optimization (ASO)

Improve how your app shows up in Shopify App Store search with stronger keyword strategy, positioning, and conversion-focused updates.

App Store Listing

Turn your app listing into a stronger sales page with clearer messaging, better images, stronger feature framing, and a more merchant-friendly flow.

App Store Ads Management

Manage Shopify App Store ads with a focus on profitable spend, better keyword targeting, cleaner reporting, and stronger install quality.

Video Script Writing

Create clear, useful scripts for product videos, app demos, tutorials, YouTube Shorts, and feature explainers that sound natural and easy to follow.

Blog Writing

Write Shopify app content that speaks to your ideal merchants, supports search, and gives customers more ways to find and understand your app.

Email + In App Messages

Write lifecycle emails, onboarding messages, winback campaigns, upgrade prompts, and in-app messages that help merchants take action.

Shopify App Strategy

Get support across positioning, pricing, messaging, retention, onboarding, content, App Store performance, and growth planning.

Pick My Brain Consulting Calls

Book a focused strategy call to talk through your Shopify app, marketing, App Store listing, ads, content, or growth questions.

Book a Consulting Call
"
Deb absolutely crushed it. Installs are up. And listings look sharp as hell now.
Kurt Elster
Ethercycle
"
She helped me develop a marketing strategy that's been incredibly helpful for our growth curve.
Cam Balzer
Even Better
"
Deb has been instrumental in our growth. She's honest and doesn't oversell anything.
Sandesh Kulai
Artos Software

Who We Are For

We're for Shopify Apps. Period. We work exclusively with Shopify Partners building apps for Shopify merchants, no exceptions. This focus means we understand your challenges, your audience, and how to help you navigate tons of competition.

We're not just a service provider, we're a strategic partner. That means we bring our expertise to the table and ask you to bring your trust. We'll handle the marketing; you keep building an amazing product.

We do ask for one thing: that you're engaged, responsive, and ready to collaborate. Great results come from great communication.

If that sounds like you, let's talk.

Join The App Collective Newsletter

The App Collective is a weekly newsletter for Shopify app founders who are building, testing, learning, and figuring it out together.

Each week, Deborah Mecca curates practical strategies, real world insights, and hot takes on what it actually looks like to grow a Shopify app in a crowded ecosystem.

From App Store Optimization to retention, operational challenges, and customer service insights, The App Collective is part playbook, part group chat, with practical ideas, storytelling, analogies, silly jokes, and the occasional music recommendation.

SIGN UP TODAY!