We Help Shopify Apps Get Discovered, Chosen, and Loved

Having a great product is just the beginning. With thousands of apps in the Shopify App Store, standing out takes more than features. It takes storytelling, strategy, and a deep understanding of the Shopify ecosystem.

We work with top Shopify apps to build marketing strategies that speak directly to merchants, turning awareness into installs, and installs into loyal users.

Whether you’re launching or scaling, we help you connect with the right audience at every stage of the buyer journey.

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We Specialize In

Shopify App Store Optimization

For Shopify app founders who want more of the right merchants finding their app, App Store Optimization that sharpens your positioning, keywords, and listing copy, plus your image gallery story, so your app is easier to understand and easier to choose. Better discoverability means you show up more often in search and Sidekick prompts, and the merchants who land on your listing are more likely to install and subscribe.

We map your category and competitor landscape, build a keyword and prompt strategy, rewrite your listing to match merchant intent, and align titles, subtitles, and image gallery messaging to drive installs and subscriptions.

Shopify Ads Management

We run high-performing ads inside the Shopify App Store, where merchants are already searching for solutions like yours.

From smart keyword targeting to optimizions that turn into revenue, we handle every part of your Shopify Ads strategy to boost visibility, drive installs, and optimize for profitability and revenue.

What you get:
– Keyword strategy that targets the right merchants
– Optimized ad campaigns
– Ongoing testing and performance tweaks
– Monthly reporting on profitability

Marketing Strategy

Just like most things in life getting the foundation down is such an incredibly powerful part of the overall marketing mix. We'll start with a marketing audit to review your program to discover wins and areas of opportunity that we could easily start working on. Our team will provide actionable insights to drive results. We can consult with you on a weekly-monthly basis to drive the strategy forward.

If you have your own in-house team to execute on the ideas, we will partner up as an extension of that team to aid in your success.

Email Marketing

Email marketing is one of the most important aspects of a Shopify apps marketing program. Our team can help create the content for the welcome series, abandoned cart series, retention series including customer win back series, along with in app messages to keep your customers informed of the apps highlights and updates.

If your app already has all of this set up and want an audit reviewing everything, we can do that, too! Contact us to set up a chat!

Content Marketing

We craft content strategies and production that turns your app’s features into merchant friendly stories that get found and convert. This includes a clear content plan tied to your acquisition goals, plus done for you blog writing and video script writing. For blogs, we focus on search driven topics merchants actually type, with tight structure and keywords that match intent. For video, we build scripts that hook fast, explain the value in plain language, and get discovered on YouTube and Google for installs.

Don't see what you are looking for listed above? We work with you on a consulting basis as well. Sometimes your needs are just for strategic guidance. Book a one hour pick my brain consulting session below! Or Contact us to discuss your specific needs.

Causeway305
Pick my brain
$300

Over a couple of sessions, Deb helped me develop a marketing strategy for my Shopify app. It's been so helpful to get her perspective on where we are in the growth curve and how to prioritize effort at each stage.

Cam Balzer, Even Better

She gave me great ideas that would take months of research on my part. She is very detail oriented and knows her subject super well. You can see that she loves what she does and this is why she is great at it. 

Can Gulec

Deb Mecca absolutely crushed it on our Shopify app listings. Installs are up, and listings look sharp as hell now.
She didn’t just tweak some copy and call it a day. She wrote copy that makes sense, and creative directed my designer through the whole screenshot redesign.

Kurt Elster, Ethercycle

In a short amount of time, she gave me crucial tips that would have taken months, if not years, to find out on my own. Since then, I have seen results with Shopify App Store Ads, which is a channel I thought I would never be able to use.

Tobechukwu Osakwe, Regios Software

Deb has been instrumental in our growth this year! We wanted to leverage app store ads as a growth channel. In the last 6 months, she did a great job in scaling up ROI along with spend. We get monthly reports and summaries, and she takes the time to chat with us about what we should be thinking about next. Most importantly to me, Deb doesn't try to over or undersell anything. She's honest & if there's something we shouldn't be worried about, she'll just say it so.

Sandesh, Artos Software

Who We Are For

We’re for Shopify Apps. Period.
We work exclusively with Shopify Partners building apps for Shopify merchants, no exceptions. This focus means we understand your challenges, your audience, and how to help you grow in a crowded marketplace.

We’re not just a service provider, we’re a strategic partner. That means we bring our expertise to the table and ask you to bring your trust. We’ll handle the marketing; you keep building an amazing product.

We do ask for one thing: that you’re engaged, responsive, and ready to collaborate. Great results come from great communication.

If that sounds like you, let’s talk.

Let's Chat!

Join The App Collective Newsletter

The App Collective is a weekly newsletter dedicated to Shopify app marketing professionals. Curated by industry insider Deborah Mecca, each issue delivers practical strategies, insights, and inspiration to help app founders and marketers grow smarter and faster in the Shopify ecosystem. From deep dives on launch tactics to expert takes on app store optimization and retention, The App Collective is your go-to resource for staying ahead in a competitive marketplace.

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