We Help Shopify Apps Get Discovered, Chosen, and Loved

Having a great product is just the beginning. With thousands of apps in the Shopify App Store, standing out takes more than features. It takes storytelling, strategy, and a deep understanding of the Shopify ecosystem.

We work with top Shopify apps to build marketing strategies that speak directly to merchants, turning awareness into installs, and installs into loyal users.

Whether you’re launching or scaling, we help you connect with the right audience at every stage of the buyer journey.

Let's Talk About Your Growth

Get Your App Discovered

App Store Optimization & Strategic Advertising

Get your app in front of the right merchants. Most app founders struggle with discoverability—even great apps get lost in the Shopify App Store. We combine App Store Optimization and strategic paid advertising to make sure merchants searching for solutions like yours actually find you.

What's included:

  • Competitive landscape mapping and keyword strategy
  • Optimized listing copy, titles, and subtitles
  • Image gallery storytelling that drives installs
  • Shopify Ads campaign setup and management
  • Keyword targeting and bid optimization
  • Monthly performance reporting and revenue tracking

Customer Retention & Revenue Growth

Turn one-time installs into loyal, paying customers. Getting merchants to install your app is just the beginning. The real revenue comes from keeping them engaged and subscribed. We build email sequences and in-app messaging that keep your app top-of-mind and reduce churn.

What's included:

  • Welcome series that drives activation
  • Abandoned cart and feature adoption sequences
  • Customer win-back and retention campaigns
  • In-app messaging strategy and copy
  • Engagement audit and optimization recommendations
  • Ongoing campaign management and A/B testing

Content & Marketing Strategy

Build the foundation that makes everything else work. Without a solid strategy, your marketing efforts scatter in different directions. We audit your current program, identify quick wins, and create a roadmap that aligns all your marketing activities with your acquisition and retention goals.

What's included:

  • Comprehensive marketing audit and competitive analysis
  • Goal-aligned marketing strategy and roadmap
  • Weekly or monthly strategic consulting
  • In-house team extension and execution support
  • Performance tracking and optimization recommendations
  • Quarterly strategy reviews and adjustments

Content Creation & Distribution

Get found by merchants searching for solutions. Blog posts and videos that rank in search are your silent sales team. We create search-optimized content that answers merchant questions, builds trust, and drives organic traffic to your app listing.

What's included:

  • Content strategy tied to your acquisition goals
  • SEO-optimized blog writing (merchant-focused topics)
  • YouTube and Google-optimized video scripts
  • Content calendar and publishing schedule
  • Keyword research and intent mapping
  • Performance tracking and content optimization

Services Built for Shopify App Founders

Don't see what you are looking for listed above? We work with you on a consulting basis as well. Sometimes your needs are just for strategic guidance. Book a one hour pick my brain consulting session below!

Causeway305
Pick my brain
$300

She helped me develop a marketing strategy that's been incredibly helpful for our growth curve.

Cam Balzer, Even Better

She gave me great ideas that would take months of research. She loves what she does and it shows.

Can Gulec

Deb absolutely crushed it. Installs are up, and listings look sharp as hell now.

Kurt Elster, Ethercycle

She gave me crucial tips that would have taken months or years to discover on my own.

Tobechukwu Osakwe, Regios Software

Deb has been instrumental in our growth. She's honest and doesn't oversell anything.

Sandesh, Artos Software

Who We Are For

We’re for Shopify Apps. Period.
We work exclusively with Shopify Partners building apps for Shopify merchants, no exceptions. This focus means we understand your challenges, your audience, and how to help you grow in a crowded marketplace.

We’re not just a service provider, we’re a strategic partner. That means we bring our expertise to the table and ask you to bring your trust. We’ll handle the marketing; you keep building an amazing product.

We do ask for one thing: that you’re engaged, responsive, and ready to collaborate. Great results come from great communication.

If that sounds like you, let’s talk.

Let's Chat!

Join The App Collective Newsletter

The App Collective is a weekly newsletter dedicated to Shopify app marketing professionals. Curated by industry insider Deborah Mecca, each issue delivers practical strategies, insights, and inspiration to help app founders and marketers grow smarter and faster in the Shopify ecosystem. From deep dives on launch tactics to expert takes on app store optimization and retention, The App Collective is your go-to resource for staying ahead in a competitive marketplace.

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