About Me

Hey, I'm Deb Mecca 👋

I’m a marketing strategist who helps Shopify apps grow through smart storytelling, content marketing, SEO, Shopify Ads, email campaigns, and high-impact partnerships.

With over 20 years of experience in sales and marketing, and nearly a decade working directly inside the Shopify ecosystem, I’ve seen what works (and what doesn’t) when it comes to SaaS marketing for Shopify apps. I’ve worked with everyone from indie app developers to top Shopify Plus apps, helping them connect with their audience and drive results.

What makes my approach different? I’ve worked across the entire ecosystem — from partner to merchant and back again — so I bring a 360-degree view of Shopify marketing strategy. Whether it’s launching a new app, improving retention, or scaling through paid ads, I’ve done it.

I’ve also shared my insights on podcasts, at industry events, and through written content that’s been featured across the Shopify space. If you're into real-world marketing tips for Shopify apps, follow me on The App Collective newsletter on Substack— I post there regularly.

A little background: I studied Advertising at the University of Central Florida and earned a Bachelor of Science in Marketing from Florida Atlantic University. Since then, I’ve had the chance to help hundreds of Shopify apps build better marketing engines — and I’m just getting started.

If you’re looking to grow your app inside the Shopify world, let’s connect.