June Recipe is Pivoting Your Messaging
by Deb Hopkins
We had a lot of great ideas for our recipe this month but with the current state of affairs in the world, we decided to pivot.
Pivoting your messaging is the June Recipe.
You might have had a big product launch announcement or a promo planned for this week but that content no longer seems tasteful given the larger issues impacting you and your audience.
At the end of the day, we are all just people. Adjusting your tone to show your humility and empathy during times of uncertainty in the world is better than forging forward with pushing and selling your products. The recipe needs to change. You should add other ingredients or scrap it altogether. Your brand message should always come from the heart and if it isn't authentic, it's better to not say anything at all.
Let's get into the 'ingredients'...
1 lb of empathy
2 spoonfuls of tone
3 sprigs of authenticity
Stir and simmer for hours until it tastes just right
Much love. Lettuce know if you use our recipe this month.