The theme of this week's Shopify (ReUnite) was personalization and flexibility. The 90-minute virtual event was jam packed with Shopify's road map for future initiatives and roll out plans for the platform to enable 'Making Commerce Better For Everyone', Shopify's motto. Shopify Experts weigh in on their most exciting announcements.
In marketing, just because a concept or strategy worked well once, does not mean if you repeat it again, it will continue to work. Additionally, just because you try a new email subject line, an ad format or ad copy, a different landing page or conversion path once and it did not work, it's not worth trying again at another time with a different approach.