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Marketing recipes are a monthly curated list of 'food for thought' advice on staying on the course of driving success forward on building your Shopify store's revenue and business success.

We had a lot of great ideas for our recipe this month but with the current state of affairs in the world, we decided to pivot.    Pivoting your messaging is the June...

Last week, our Founder Deb Hopkins sat down with Leighton Taylor from envision.io to discuss their thoughts on the new announcements at last week's Shopify (Re)Unite Virtual event on Wednesday, May 20th. We...

The theme of this week's Shopify (ReUnite) was personalization and flexibility. The 90-minute virtual event was jam packed with Shopify's road map for future initiatives and roll out plans for the platform to enable 'Making Commerce Better For Everyone', Shopify's motto. Shopify Experts weigh in on their most exciting announcements.

6 ways you can easily improve your Shopify store today with ease and very little friction to get up and running quickly.

Whether you are a Shopify app developer, a partner, or a merchant, there is opportunity for you to go into your inventory of what you currently have as "ingredients" and...

In marketing, just because a concept or strategy worked well once, does not mean if you repeat it again, it will continue to work. Additionally, just because you try a new email subject line, an ad format or ad copy, a different landing page or conversion path once and it did not work, it's not worth trying again at another time with a different approach.